🚀 Loop: Baby gear for rent
Here comes sustainable parenthood!
Your average baby in the United States will set you back ~$12k a year between strollers, toys, cribs, and more. This week’s startup, Loop, is making parenthood more affordable, and better for the environment. Let’s check them out!
⚾ The Elevator Pitch
Parenthood is expensive. Your average first-time parent will spend close to 20% of their pre-tax income on a new baby. Expensive supplies like bassinets can cost up to $1600, but parents only need them for a few months.
Loop is aimed at making parenthood easier and sustainable. They partner with likeminded brands to offer ethically and sustainably-made products with FSC certified, long-lasting materials. As an Annual Member, you can rent the gear you want, and then swap and return any time: with unlimited drop offs, pick ups and exchanges.
Since parents are renting gear, equipment like strollers, playpens, and more can be “looped” to 5-10 other families before they need to be retired. This means gear can be rented more affordably than buying new, and used to its full potential before being disposed.
👶 New parent? Treat for DD readers
Readers that use the code `DAILYDROPOUT` will get 15% off their entire cart of rental items (excludes membership). Expires 6/15/22.*
*Terms: Offer is available to new and existing members of Loop. Offer can be used one time per customer. Discount applicable to item rentals only and excludes membership. Expires on 6/15/2022. Terms subject to change.
👇 The Drop Down
🖥 Site: https://loop.baby/
🌱 Founded: 2021
📈 Tech trend: Sustainability
👣 Traction: Diverted more than 100k pounds of product packaging in 2021, deployed in New York City and most of the SF bay area, featured on NBC
👊 Team: Henry Vogel (CEO & Serial Entrepreneur)
🔍 Why we like it
🎨 A market bigger than you think.
Like babies themselves, Loop is building in a space that is rapidly growing. The US baby products market size is $29bn and is growing at a 5% CAGR, according to GrandView Research.♽ Their parent lifecycle includes pre-baby parents.
Loop knows the key moments in the parent lifecycle, and their entire website & product experience is built around it. They have collections built to address parenthood at 0-3mo, 3-6mo, etc. They capture expecting parents with their registry experience and maternity supplies. Best of all, item rental fees aren’t charged again until 30 days after their first delivery, making it easy for parents to reserve everything they need before the baby is even born.
🚀 Get Involved with Loop
Visit the Loop website to learn more: https://loop.baby/
Know anyone expecting soon? Let them know about the Loop registry
Check out their segment on NBC
