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During the pandemic, a time of isolation and solitude, many turned to adopting pets & specifically dogs, at higher-than-ever rates. This week’s startup has designed the perfect diet for pet owners around the world - let’s check out Maev!
⚾ The Elevator Pitch
Dogs are biologically primed to process raw meat - this type of food helps them regulate weight control, building long-lasting immunities, strengthen muscles, reduces anxiety, and overall makes the dogs quality of life better. Maev took this insight, and built a company around it.
Maev offers dog owners a variety of dog food from Raw Food & Vitamin Bars to Bone Broth Toppers. All of their products are human-grade (as in, humans can eat it), meet AAFCO standards, are freeze-proof, and are directly delivered to the owner’s doorstep. Maev makes healthy dog lifestyle easy which is why pet owners around the world are shifting their furry friend’s diets.
👇 The Drop Down
Site: https://www.meetmaev.com/
Founded: 2018
Tech trend: Pets
Traction: Raised $9 million in funding from Contrary Capital and Springdale Ventures, several launched raw food products, 92% of customers stick around after first box (industry average is 60%)
Team: Katie Spies (Founder & CEO @ Maev; MIT + Harvard Graduate)
🔍 Why we like it
🌮 Consumers are become health conscious Since the pandemic, consumers have been more health conscious than ever before - first for themselves, and now for their pets. Maev is perfectly positioned here since health is top of mind for many people, and Maev is producing the healthiest dog food for pets!
📈 Pet Food is Booming Industry According to Bioguard (Science for Animal Care), the pet industry had sales exceeding $100 billion for the first time ever in 2020. This is only expected to increase. Maev is riding a wave that is going to only get bigger. One other interesting note from Bioguard was that “product trends we are seeing in the pet care community mirror those of consumers - a desire for a healthier lifestyle”. Maev is definitely onto something here.
⚡️ Using the best growth strategies Maev knows that friction is the enemy of growth - so they remove friction. They makes majority of its sales online and set up an automatic subscription model for recurring sales. Spies has said, “There are some great products, but pet parents have accepted that healthier products mean being harder to use. We aim to make products easier and great for your dog”
🐕 Get Involved with Maev
Visit the Maev website to learn more or purchase food for your pup
