🚀 MagicLinks: Influencer casting for brands
Connecting influencers with brands
Content creators’ have a lot of influence in what we buy. This week’s start is helping connect brands to these creators to authentically advertise.
⚾ The Elevator Pitch
Question - which of the following are outdated ad channels:
A) TV B) Print C) Facebook D) Google. Hint - it’s all of them. Millennials and Gen Z are digital-native, and aren’t falling for traditional advertising. Instead, they look to influencers for purchasing decisions. That’s where MagicLinks comes in.
MagicLinks utilizes Match Intelligence (proprietary pairing algorithm) - along with with white-glove campaign management services - to deliver seamless ad experiences and ROI for brands on influencer spend. They have top brands on their platform, such as Lululemon, Nordstrom, Walmart, Sephora, and more.
👇 The Drop Down
🖥️ Site: MagicLinks.com
🌱 Founded: 2015
📈 Tech trend: Creator economy, marketplaces
🦶 Traction: $1bn in Gross Merchandise Value, 21k influencers, 2bn+ fan reach, 300k videos, 30bn+ views
Team: Brian Nickerson (CEO, HBS, played for LA Dodgers Minor League)
🔍 Why we like it
🎨 A white glove ad experience focused on ROI
MagicLinks.com gives a Google Ads engine-like experience with a large network of influencers. They focus on delivering data programmatically (e.g., geo-targeting, impressions, and more), while ensuring hands-on service.
🐎 Traction like you’ve never seen
Few other ad platforms have reached $1.5bn in GMV, 30bn+ views, and boast a concentrated group of influencers with cult followings. With a bunch of other startups in this space, their traction is a differentiator.
🛠️ An expanding portfolio
MagicLinks has built tools for their influencers to better work with brands. For example, they made ObsessedWith.It, an Instagram link tree that shows influencers’ favorite clothes and gives followers an option to buy.