This week's startup is building an insights tool to make understanding consumer product users dead simple and affordable.
✍🏽 Letter from the editor
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⚾ The Elevator Pitch:
The 5 star review is notoriously misleading. Brands & their competitors pump fake reviews onto Amazon and other sites to bolster their own products while derailing their competitors. As a result, companies can't identify which product gaps are real, and consumers can't identify which products they can trust.
Pondr's mission is simple: connect companies and consumers and give them authentic data about their products. First, they allow brands to precisely target certain user demographics to interview. Then, they combine qualitative insights from Review Gurus with the power of GPT-3 to aggregate consumer sentiment towards a product line across the internet. Finally, they provide actionable insights to help businesses tune messaging, identify feature requests, refine pricing, and more!
👇 The Drop Down
Tech trend: GPT-3 Data Products
Traction: Strong network of Review Gurus, currently running a private Beta, went through Microsoft Accelerated Startup, won 2021 Founders Live Pitch Competition
Team - Purdue Entrepreneurs
Thomas Stahura - CTO & Founder
Akshay Murthy - CMO & Founder
Graham Sabin - Founder
🔍 Our Analysis
🔨 Strong Product Position Pondr is using cutting edge AI to generate suggestions about how to improve a product and its competitive positioning. On top of an impressive technical stack, they also have a well-designed platform that makes targeting testers by demographics a cinch, and leaving reviews a breeze.
👨👩👧👦 Crowded Space There are a lot of Product feedback tools out there: UserTesting being the Goliath among them. It will be interesting to see how Pondr distances itself from the competition. Generally, the value of user testing & review platforms is linked to their size / reach. It'll be interesting to see how Pondr navigates the space.
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