🚀 Kalder: Make customers feel like owners
Drive customer engagement, ownership, and loyalty
Customer engagement and brand loyalty is going through a paradigm shift. This week’s startup, Kalder, is building a web3 powered platform for creators to drive engagement, ownership, and loyalty.
⚾ The Elevator Pitch
The best creators and brands make their consumers and fans feel a personal stake in their brand. Whether it is Messi fans, Mr. Beast die-hards, or Apple lovers. But that’s not true for every brand and it can be difficult to build a loyal user base.
Kalder aims to turn brand customers into co-creators and a community. They are building the infrastructure to support the new brand engagement economy – which they’ve coined as Brands 3.0 – using dynamic NFT memberships, token rewards, and quests.
👇 The Drop Down
Site: https://kalder.app/
Founded: May 2022
Stage: Seed
Tech Trend: Crypto/Brand Engagement
Traction: Partnering with a prominent streetwear brand, FMCG goods, Luxury retailers, and even podcasts – brands made $2.5m using Kalder tools.
Team: Ex-OpenSea, Robinhood, Blockchain at Berkeley team of engineers and designers
🔍 Why we like it
🤙 Make users feel like co-owners
Up until now, consumers and creators have been separate and distinct. But do they have to? With Kalder, members own their membership and have the incentive to stay loyal to their platforms and brands as they earn status. The earlier they are the more they contribute, the more they earn
🏆 Transforming the paradigm with programmable Incentives
Currently, loyalty is designed to not claim. Kalder builds hooks that reward customers for building the brand as influencers and co-creators instead of only as customers. With powerful ownership and brand composability, brand and communities will provide utility of rewards that was never possible before.
🎅 Sorry Santa, no cookies for you!
In the cookie-less future we’re heading towards, it will be harder to track user behavior. Kalder keeps user data on-chain which means more control and security for users.
🤝 Get Involved with Kalder
Become an early brand Kalder partner. Email or dm them