🚀 Safara: The Better way to book Hotels
The Travel Agency for Gen-Z and Millenials
Find a curated collection of hotels, the best loyalty program in travel, and carbon neutral booking with today’s startup Safara.
⚾ The Elevator Pitch
With the pandemic and travel regulations finally coming to an end, we all just want to get back out there and travel. And no generation has travelled as much as Millennials have. According to an Expedia study, US Millennials travel 35 days a year, with Gen-Z trailing behind at 29 days a year. And all that traveling requires places to stay. This is where Safara comes in.
Safara is creating a better way to book hotels. They have a curated list of stays for hundreds of destinations around the world, from New York to Ambagamuwa. With Safara, users get access to the best loyalty program (10% off on bookings), the best prices (they match any publicly available rate), a 100% carbon neutral booking.
👇 The Drop Down
💻 Site: https://safara.com/
🌱 Founded: 2021
🦶Traction: Backed by Sequioa and defy.vc
Team: Former VP at American Express and Former CRO of Resy
🔍 Why we like it
🧳 Gen-Z + Millennials 🤝 Travel
In the next 10 years, there’s going to be a generational shift in spending. With the natural shift in generational spending, Safara is thinking about building a generational company – one that is targeted at Gen Z and Millennials. The underlying trend is that Gen Z and Millennials will own more and more of the travel spending pie. According to the 2022 report, travel products and services rank third in Gen Z’s top spending, which is ahead of all other age groups on potential travel spending.
💐 Curated collection + perks
Safara founders have had years of experience working together at American Express, and if there is anything that Amex nails down, it is their curated experience for travelers and consumers. Safara Co-Founder Doug Schuessler also carries with him the experience of former CRO of Resy. Just as Resy powered the world’s best restaurants, Safara is creating a unique experience for users by opening access to the trendiest hotels around the world. And who knows, maybe Amex will pick up Safara as well!